Back in November last year I attended a really interesting Pozible crowdfunding information session in Launceston. I tweeted and made notes, but completely neglected to collate my notes, which I’m doing now for my own reference (and anyone who is interested!). While the session was specific to Pozible (and very well presented by the friendly, approachable and knowledgeable Reuben), much is also relevant for other crowdfunding platforms. So here it is (reminder, this is in reverse order of tweets – perhaps read from the bottom up!):
- Undelivered rewards are surprisingly uncommon. #crowdfunding
- Pozible charges 5% service fee on total raised IF project funds – no charge if it doesn’t. #crowdfunding
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Pozible subscription #crowdfunding model now available – could be of interest in publishing! -
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As creative people, your traction is in how you tell stories; you have the advantage to involve people at a personal level. #crowdfunding -
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Success rate goes through the roof just by attending a Pozible information session. #crowdfunding -
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When the campaign is over, thank your supporters – a lot! #crowdfunding -
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Hee! @reubenacciano played the @KaleidoscopeTPP Pozible video because I asked a related question – he said nice things! #crowdfunding
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Research several projects similar to yours – 8-10 including a couple of unsuccessful ones (to consider what NOT to do). #crowdfunding -
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>RT: @Krasnostein: interesting – lots of this stuff not true for my Pozible campaign – Twitter the best platform for publishing #crowdfunding
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<br /> </div><br /> ” data-mentions=”Krasnostein” data-you-follow=”false” data-you-block=”false”>90% of campaigns that reach 25-30% in the first week will fund – the “sheep” effect. #crowdfunding
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>Significantly more Pozible traffic via Facebook than from Twitter! #crowdfunding
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>Offline engagement: talk about project in the real world. Plan a live event halfway through. Have iPad there to demo Pozible! #crowdfunding
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>Reinvigorate campaign by adding special rewards AFTER target has been reached – stimulate interest again. #crowdfunding
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>Heh. “I’m special” is a really popular narrative in social media. Unique rewards can be very effective, even at high price. #crowdfunding
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>90% of successful Pozible #crowdfunding projects have a video as part of the project page, and these raise more money.
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>… Creative rewards; strategic planning; offline engagement. #crowdfunding
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>How do you convince people to pledge to your #crowdfunding project? Be personal/transparent; use video; use social media (40% of traffic)
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<br /> </div><br /> ” data-you-follow=”false” data-you-block=”false”>Most common pledge on Pozible is $100, then $25, then $50. #crowdfunding
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FableCroft 